Cold Mountain/The Odyssey Comparison - 1237 Words

More than twenty-five hundred years ago a renowned epic of Greek mythology was written. This work, known as The Odyssey, illustrates the journey home made by Odysseus, a Trojan war hero, who seeks his wife Penelope. Similar in plot, though written only four years ago, Cold Mountain is a romantic saga which depicts the travels of Inman, a Confederate soldier, at his attempt to reunite with his love Ada. Homer s The Odyssey and Charles Frazier s Cold Mountain tell of the struggles faced by the man and woman of each novel s relationship. Although these works are written thousands of years apart, both incorporate one man s effort, after fighting war, to return to his love while encountering several obstacles that hinder and assist his†¦show more content†¦Not long after Inman leaves for Cold Mountain, three men by a store attack him. He defeats each of them and continues his trip, but the men follow him for a while later. Afterwards, Inman comes upon a man with whom he helps to pull a dead bull out of the water. This man, Junior, feeds him and is friendly until his wife begins to hit on Inman. When Junior catches them together, he becomes very angry. Inman is captured by guards and taken on a detour from his trip. During the remainder of his journey, Inman comes upon several different people. Many of them feed him and give him a place to sleep for one or more nights. Soon after, Inman meets up with Ada in a cabin on the mountain and spends some time with her. It is not until the final stretch home that Inman meets Teague, a horseman in the woods. Teague and his men cause problems for anyone who confronts them. Inman gets into a brawl with them and kills Teague. He could have easily killed the boy that was following Teague, but wanted to handle matters more civilly. Because Inman chooses not to hurt the boy, the boy shoots him, and he is never again to return to Ada. Though The Odyssey and Cold Mountain are similar in the concept of having one man overcome obstacles throughout his return home from war, these novels also have distinct differences. In The Odyssey, Odysseus is wealthy, well-known, and well-liked. He returns home as a war hero afterShow MoreRelatedThe Flight Of The Nez Perce And The Cheyenne Odyssey1496 Words   |  6 Pages The flight of the Nez Perce and the Cheyenne Odyssey/Exodus were two equally important parts of American Indian history. Nez Perce and the Northern Cheyenne shared a similar passion of wanting to be left alone in their lands but yet were forced off of them. Where they shared similarity they also had some differences in the specifics of their stories. 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Analysis Of Sonia Nazario s Enrique s Journey

In Sonia Nazario’s book, Enrique’s Journey, Enrique rides on top of slow-moving railroad cars in hopes of reaching his mother, who left him at a very young age to find work in the United States. Most of the immigrants in the book are fleeing because they are trying to escape poverty, but it does not go into a lot of depth about how drug wars play a big role in immigration. The persistent violent behavior in Mexico executed by drug cartels, caused a generous amount of Mexican natives to flee to the United States looking for refuge. Even with the United States’ collaboration in Mexico’s government to crackdown on drug trafficking organizations, violence continues to rise. Not only does violence cause immigration, but the corruption of local†¦show more content†¦An author, Francisco E. Gonzalez, discussed one incident that took place, â€Å"A grenade attack on September 15, 2008, left eight dead and more than one hundred injured on the central squa re in Morelia (the capital of the state of Michoacà ¡n), on a night Mexicans were celebrating the 198th anniversary of their country’s independence.† (Gonzalez 72). This incident shows that safety is never guaranteed with the cartel’s violent and erratic behavior. Inhabitants are reluctant to go out because of a paranoid fear of becoming entangled in the crossfire. Individuals move their homes and businesses over the outskirts to bordering cities such as, Laredo, Texas, deserting their shops and diners behind them. Numerous inhabitants who remain have taken part in the crusade for peace, however with the rumors of citizens being shot if they had a peace sticker on their cars diminished their efforts. At the point when 68,000 unaccompanied minors, and a comparative number of moms going with kids, crossed into the U.S from Central America illicitly, but they simply do not vanish into the shadows. The majority of them handed themselves over to border authorities and request refuge or some other type of human assistance (TRAC). The savagery and terrorizing that accompanies the continuous drug cartel war drove most individuals from their homes. A portion of the brutality is impelled by warringShow MoreRelatedA Brief Note On Enrique s Journey, By So nia Nazario Essay1552 Words   |  7 Pagesâ€Å"If you move, I’ll kill you. I’ll break you in two† (Nazario 87). Enrique’s Journey, a nonfiction book by Sonia Nazario, painstakingly follows the trek of a young teenage boy’s treacherous journey to the United States from Honduras. At the tender age of five, a horrified and confused Enrique watched his mother Lourdes walk away from him and onto El Norte, The North. Eleven years later Sonia Nazario, a project reporter for the Los Angeles Times, traces each bitter step of Enrique’s gruesome and longRead MoreEnrique s Ecological Analysis And Analysis1721 Words   |  7 PagesEnrique’s Ecological Analysis Shanell Bathersfield Our Lady of the Lake University Enrique’s Ecological Analysis Poverty can be defined as the condition where people basic need for shelter, food, and clothing are not being met. Whereas Jensen (2009 ) define poverty as a chronic and debilitating condition that results from multiple adverse synergistic risk factors and affect the mind, body and soul. Jensen (2009) has identified six types of poverty. The six types of poverty are situational, generationalRead More Rhetoric in the American Immigration Debate Essay1659 Words   |  7 Pagesdebate, US president Obama, journalist Sonia Nazario, and Arizona congressman J.D. Hayworth, we can evaluate the effectiveness of the different rhetorical approaches by whether or not they reach their intended audiences. Nazario fulfills her journalistic raison d’à ªtre by succeeding at objectivity, while Obama and Hayworth as politicians succeed by lying by omission in speeches and in writing in order to pursue policy goals and appease supporters. Sonia Nazario, herself an immigrant, was aware of

Social Media and social responsibility Essay Example For Students

Social Media and social responsibility Essay Connie ElmoreGEB2430Professor Richardson, Todd May 1, 2017Social Media and social responsibilityIntroductionThe most important consideration in social responsibility for anorganization is that it should not be executed on the basis of the views ofan individual, but it should be a reflection of the values as well asbeliefs of the owners and the shareholders. Engagement of stakeholdersplays a crucial role in the corporate social responsibility of theorganization as well as in the achievement of the triple bottom line(Gillenwater, 2008). Dialogue is very important in identifying theenvironmental as well as social issues that affect performance,accountability and enhancement of decision-making. The most importantconsideration for an organization is that business environment takesaccount of some crucial business strategies appraises in a continuousprocess which facilitates focusing on evaluation together with control ofbusiness through setting strategies as well as goals that should minim izecosts and ensure maximization of profits in the business (Gillenwater,2008). The use of social media to build social responsibility is animportant consideration in the success of the business. It is thereforeimportant for an organization to formulate strategies that are significantfor their business in minimizing organizational costs coupled with raisingthe margin of profits in their business. Overall theme of the topic, background and why is it importantThe use of social media plays a vital role in perfecting the socialresponsibility in an organization through building a defense shield(Gillenwater, 2008). This is particularly important during the times ofcrisis where the organization should embrace the responsibility of beingtransparent as well as open. Expeditious communication to the customers isa vital consideration in the social responsibility of the company(Gillenwater, 2008). The use of digital platform has been an effective wayof achieving such an objective in the organization, before the actualeruption of any crisis in the organization irrespective of its cause, theorganization must embrace the requisite mechanisms to cushion thestakeholders through leveraging the positive performance of the company(Gillenwater, 2008). It is important for the organization to build networksthat comprises the supporters over time, which must be aligned with thevalues as well as, the actions of the business that facilitate in theprotection of the business during crisis (Collis Jef, 2001). There arelimited and straightforward strategies that can be applied in social mediaby organizations that facilitate in highlighting the commitments of thebusiness to the social responsibility and aid in the building of the socialmedia in the organization. Transparency is an important consideration in the socialresponsibility program of the business and more so when a social networkingplatform is being harnessed. The online consumers are particularlyconfident and the must therefore be accorded open communication thatenhances the reputation of the business management (Collis Jef, 2001). Social responsibility at an organization must be able to position thebusiness in the existing environment. The use of social networkingplatforms in social media is crucial in shaping the social responsibilitystrategy in the organization. They describe the strategic positioning ofthe organization and the ethical reputation inherent in an organizationbusiness which in turn explains the perception of the society to anorganization and the willingness of an organization to interact with thecommunity. The most important consideration in social responsibility for anorganization is that it should not be executed on the basis of the views ofan individual but should be a reflection of the values as well as beliefsof the owners and the shareholders (Gillenwater, 2008). .u717515db2bfe9e28dcd0aa729c3badf4 , .u717515db2bfe9e28dcd0aa729c3badf4 .postImageUrl , .u717515db2bfe9e28dcd0aa729c3badf4 .centered-text-area { min-height: 80px; position: relative; } .u717515db2bfe9e28dcd0aa729c3badf4 , .u717515db2bfe9e28dcd0aa729c3badf4:hover , .u717515db2bfe9e28dcd0aa729c3badf4:visited , .u717515db2bfe9e28dcd0aa729c3badf4:active { border:0!important; } .u717515db2bfe9e28dcd0aa729c3badf4 .clearfix:after { content: ""; display: table; clear: both; } .u717515db2bfe9e28dcd0aa729c3badf4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u717515db2bfe9e28dcd0aa729c3badf4:active , .u717515db2bfe9e28dcd0aa729c3badf4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u717515db2bfe9e28dcd0aa729c3badf4 .centered-text-area { width: 100%; position: relative ; } .u717515db2bfe9e28dcd0aa729c3badf4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u717515db2bfe9e28dcd0aa729c3badf4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u717515db2bfe9e28dcd0aa729c3badf4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u717515db2bfe9e28dcd0aa729c3badf4:hover .ctaButton { background-color: #34495E!important; } .u717515db2bfe9e28dcd0aa729c3badf4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u717515db2bfe9e28dcd0aa729c3badf4 .u717515db2bfe9e28dcd0aa729c3badf4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u717515db2bfe9e28dcd0aa729c3badf4:after { content: ""; display: block; clear: both; } READ: Parts Of The Brain And Their Function EssayFacts, differing views, and concernsThe social responsibility in a business organization can therefore besuccessful or a source of failure. The success of the social responsibilitydepends on their degree of expressing the behavior objectives. Goodbehaviors must be encouraged while the bad ones must be spelled out anddiscouraged. The mission of the business must be a reflection of the socialresponsibility (Schwartz, 2001). The failure of the social responsibilityin addressing the employees behaviors in the organization requires theaction of the management to correct what seems to go wrong (Stevens, 2008). They must ascertain that their goals are pragmatic because socialresponsibilities that aim too high are likely to fail. For example, in acommunity where corruption is endemic, a goal of ending the practice canonly mislead the administration in setting the agenda in the Socialresponsibility program (Schwartz, 2001). Feedback is an important actionfrom the management of the organization to make sure that the socialresponsibilities are successful. The business must consider the importance of social media in socialresponsibility in terms of helping the growth of the business. Some peoplemay argue that social responsibility should be contemplated from theperspective of marketing and PR but it is worth to appreciate thecontribution of social responsibility initiatives in the enhancement of thebrand image (Collis ; Jef, 2001). There is a strong interrelationshipbetween social responsibility and social media in the contemporarybusiness. In case the business is interested in an involvement with aparticular issue, leveraging on social media is a prudent consideration andlarge corporations have illustrated success in this development. An organization must also recognize the need for socialresponsibility as important innovation of the twenty-first century. Socialresponsibility is a crucial tool for an organization as it is able tofacilitate smarter, productive and faster performance of the workforce. This is the premise behind application of social responsibility at anorganization in the processes of organization and incentivizingcollaborative behaviors (Collis ; Jef, 2001). Consequently, the use ofsocial responsibility at an organization can lead to the transformation inthe approach of converting knowledge in to action (Collis ; Jef, 2001). An organization is likely to be empowered by social responsibility todiscuss issues related to their work hence making their work easier andsatisfying. An organization must therefore embrace social responsibility tofacilitate speedy solutions. An organization must adopt socialresponsibility strategies such social media thus making clients to becompany advocates in promoting company brand. What do you think is the right thing to do and whyAn organization must also appreciate the fact that, the business mustmake considerable strides in identification of the importance of issues ofsocial responsibility in the context of business (Collis ; Jef, 2001). Themanagement of an organization must be knowledgeable of the appropriatetheoretical frameworks that can fully explain the contribution of socialresponsibility in influencing the perception of clients in diverse aspectsin the mix of marketing communication. The social responsibility in business management must be able toposition the business in the existing environment (Collis ; Jef, 2001). Itdescribes the strategic positioning of the organization and the ethicalreputation inherent in an organization business which in turn explains theperception of the society to an organization and the willingness of anorganization to interact with the community (Collis ; Jef, 2001). The mostimportant consideration in social responsibility for an organization isthat it should not be executed on the basis of the views of an individualbut should be a reflection of the values as well as beliefs of the ownersand the shareholders. It is also the responsibility of the organization managers to take into account the issue of stakeholder strategies and organize them forseveral purposes. An organization must be in a position to communicate tothe primary stakeholders, and others that their support is necessary tosupport desired performance, they must tell them what specific actions areenvisioned, by which stakeholders, and when (Collis ; Jef, 2001). TheImportant stakeholders then review the proposed strategies to select thosemost appropriate and add other strategies that would be useful and make acommitment to act on those strategies at the right time. .u1c3b2ff6b7b40605edb45512d490053a , .u1c3b2ff6b7b40605edb45512d490053a .postImageUrl , .u1c3b2ff6b7b40605edb45512d490053a .centered-text-area { min-height: 80px; position: relative; } .u1c3b2ff6b7b40605edb45512d490053a , .u1c3b2ff6b7b40605edb45512d490053a:hover , .u1c3b2ff6b7b40605edb45512d490053a:visited , .u1c3b2ff6b7b40605edb45512d490053a:active { border:0!important; } .u1c3b2ff6b7b40605edb45512d490053a .clearfix:after { content: ""; display: table; clear: both; } .u1c3b2ff6b7b40605edb45512d490053a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1c3b2ff6b7b40605edb45512d490053a:active , .u1c3b2ff6b7b40605edb45512d490053a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1c3b2ff6b7b40605edb45512d490053a .centered-text-area { width: 100%; position: relative ; } .u1c3b2ff6b7b40605edb45512d490053a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1c3b2ff6b7b40605edb45512d490053a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1c3b2ff6b7b40605edb45512d490053a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1c3b2ff6b7b40605edb45512d490053a:hover .ctaButton { background-color: #34495E!important; } .u1c3b2ff6b7b40605edb45512d490053a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1c3b2ff6b7b40605edb45512d490053a .u1c3b2ff6b7b40605edb45512d490053a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1c3b2ff6b7b40605edb45512d490053a:after { content: ""; display: block; clear: both; } READ: The Beatles to this day are one of the most famous Essay ReferencesCollis, B. ; Jef, M., (2001). Flexible learning in a digital world:experiences and expectations.London: Kogan Page. Gillenwater, P., (2008). Take your new team to the top. Journal ofAccountancy (March): 58-61. Schwartz, M., (2001). The Nature of the Relationship Between CorporateCodes of Ethics andBehaviour. Journal of Business Ethics 32 (3):247 262.

Marketing Strategies Engaging Digital Generation †MyAssignmenthelp

Question: Discuss about the Marketing Strategies Engaging Digital Generation. Answer: Introduction This report demonstrates about the digital communications plan for Woolworths Limited. The digital communications plan is significant for the organization due to enhancing growth and market share in long-term. The digital communication plan is used to successfully implement the strategies, which makes by organization to accomplish the objectives and goal significantly. The main aim of digital communication plan is to aware a large number of customers regarding the goods and services of Woolworths Limited. At the same time, it can also be said that the digital communication plan is significant to directly communicate with customers and identify the actual needs or requirements of customers regarding the goods and services of company. It could be effective to easily enhance the market share and makes a strong relationship with consumers in long-run (Armstrong, et al., 2015). WL (Woolworths Limited) is Australian organization, which is the biggest supermarket series. It has more than 996 stores across the Australia along with 116,000 employees in stores, and delivery centers. It also helps the administrative department to fulfill the needs and expectations of customers regarding the goods and services. It gets 96% of fruits from the Australian farmers and 100% of meat also collect from the local farmers and growers that can be supportive to provide the fresh fruit and meat to the Australian. In addition, it is also addressed that Woolworths is generally known for the fulfillment of the needs of consumers. Therefore, company gives the preference to the needs and requirements of the consumers. Furthermore, consumers mainly consider two things such as unique product and easy ways to the workshop. Therefore, company has provided the Woolworths Supermarket App to their customer, which is supportive to get all required things on the kitchen stall (Woolworths Gr oup, 2017). Digital Communication Platforms (DCP) Woolworths has currently used some significant ways to digital communication for directly interact with potential customers. These are Blogs, online groups, twitter, Facebook, multimedia sharing, and social bookmarking. These are supportive to enhance the revenue of company because it creates a positive image in the customers mind. The following Platforms of Digital communication should use by Woolworths to interact with potential customers in less time: Woolworths can use many digital communication platforms for interacting with customers and enhance the number of customers, which can directly affect the growth and profitability of company in long-term. The digital communication tools are social media, email marketing, video hosting, programmatic marketing, customer services, SEO (search engine optimization), and website analytics. These tools play a significant role to increase the growth of company in an efficient manner (Blakeman, 2014). These are discussed below: Woolworths limited can use the social media which consider some significant types of apps to direct communicate with customers and identify their actual desires regarding the products and services of company. These are Facebook, LinkedIn Groups, Twitter, Tumbler, Instagram, Flicker, Blogs, and YouTube. At the same time, company can use such sources of social media and enhance awareness within the customers towards company product and services. Hence, company can collect perception, feedback, and views of customers regarding the substitute products. Additionally, company can also examine the experience and expectation of consumers towards the goods and services of company. Email marketing is also a second best source to make a direct link with the customers. Additionally, an organization can use the email marketing to send commercial information or message to specified and potential customers of the company. At the same time, it is also found that each message, which is sent by email denoted as email marketing in the organization (Chaffey, et al., 2013). Company can also use the Video hosting apps whereas it uploads video related to the product and services and attracts more customers in less time and cost. The company can also collect the feedback regarding the product and services to eliminate the quality issues of product in a significant manner. At the same time, it can also be said that through the video hosting company can also directly communicate with potential customers in less time and cost. Programmatic marketing The programmatic marketing becomes a significant way of a digital marketing tool for attracting more customers regarding the products and services of organization. An organization can use programmatic marketing because it is a process where the software automatically buys, place and optimize the media inventory through bid system. Therefore, it can be said that this process could be effective to get accurate outcome in specified time. Customers are a move towards the application of online source because of getting the products and services in less time and manage their busy schedule. Hence, a customer has needed to manage their issues regarding the online sources so company has offered the customers services to their potential customers. In additionally, Woolworths can use Zendesk, vice call service, and live chat to eliminate the issues of consumers significantly (Grunig, 2013). Search Engine Optimization is also a significant tool for organization it is because SEO is a best way to present the information regarding the product and services of company. Additionally, SEO includes some significant apps such as Moz, SEMRush, and Screaming Frog to present the Woolworths information on web page significantly. It supports to attract more customers in less time and minimum cost in an effective manner. Website analytics plays a vital role in an organization because this tool helps to successfully provide the information regarding the website, web visitor, and visitors expectation and behavior. It can be essential to improve the performance of website and rates of communication level in long-term. Therefore, it is addressed that this tool can be more affecting than other digital platforms (Holliman, and Rowley, 2014). The main aim of digital communication platforms is to increase revenue and profit of organization. This aim can be achieved by using the following objectives: To increase product and services awareness through digital communication platforms by 30% To enhance the number of existing and potential customers by 45% To decline the customer's issues regarding the product and services of company by 40% To increase the response towards customer services by 35% Target audience The target audiences are people who have requisite of company product and services and the target place where company can present their information about the goods and services. At the same time, it can also be said that if company can only focus on twitter then they waste their time together with in case company can only focus on email marketing then they can also waste its time. But, when company can use the combined of different online sources and present their product information, then they could achieve more success in less time and cost. It could also be beneficial to make a strong relationship together with affecting the market share of company in long-term. An organization can target the audience of social media, email marketing, video hosting, blogs, and web content. It could offer favorable outcome to the company in long-run (Jrvinen, and Karjaluoto, 2015). Woolworths has used different approaches for increasing the demand of customers in long term. These approaches are mak ing one team, decline cost refines procedure, and making an interconnected brand, refresh supplies, and update brand offering. The following approaches should use by Woolworths to enhance the number of customers in long term: Woolworths can use some significant kinds of approaches to increase revenue and profit in long-term. These are using a time stamp, socially tag individual, secret promotion by Instagram, and make a team to respond people on Facebook. Others are a promotion by twitter, make a community on Pinterest, and address company social media. These tools are discussed below: Live chat and hang out demonstrate the wonderful appeal and permit Woolworths to develop trust and make a positive relationship with potential or target customers in long-run. Woolworths can also use the time stamp to emphasize important secession. If company wants to make a robust relationship with consumers then it has needed to present their activity on more than two social sites. Since, it will enhance the visibility by wonderful presence of product and services information on more than one social media sites. It could increase the awareness regarding the company product and services between the potential customers. Further, Woolworths can also address those sites where people are more active due to easily interacting with consumers and make a strong and long-term relationship significantly (Karjaluoto, et al., 2015) Woolworths can use Instagram to contact with consumers and make a positive relationship. Additionally, company can use the option of direct messaging and send the secret message to their potential customers and makes long term and trustworthy relationship (Keegan, et al., 2015). Woolworths can make a group to respond their potential customers because it could be significant to attract more customers regarding the company products and services. At the same time, it can also be said that Woolworths limited react on each wall post of Facebook, and comments to develop a favorable relationship and gain company image in Australia together with across the nation. Twitter is also a best way to attract more customers towards the company in less time and cost for the long run. Additionally, Twitter is more innovative tool to present the company information and interact with customers successfully. It provides three kinds of twitter advertising option such as tweets, endorsed styles, and endorsed accounts. The company has paid to twitter in case people react on promotional message. Hence, it can be found that Woolworths can enhance the customers in minimum investment (Killian, and McManus, 2015). Makes group on Pinterest Pinterest becomes second largest way regarding the traffic of a website. It is a best way to easily gain the fans or consumers in long-term. Further, it can be said that company can make a community on Pinterest and interact with group members to attract people for making a strong relationship with consumers. There are many organizations who have not demonstrated the actual idea or information, which they want to present in front of potential and expected customers. Hence, it can create complexities to customers for getting actual information regarding product and services of the specified company. Additionally, Woolworths should always keep in the mind regarding such kind of mistake in order to make a favorable image in mind of consumers, which affects the market share and growth of company in long-term. Woolworths can use Fresh Food for Customers as content. It demonstrates that an organization has offered the fresh food to their customers, which emotionally connect consumers to the company for a long period. At the same time, it can also be said that it also supports to make a positive relationship with potential buyers. Moreover, the content of company can also influence customers in first impression because it demonstrates the preference of company about consumers. Therefore, an organization should make an influencing content for attracting more customers in less time and cost (Parente, et al., 2014). Timelines and Budget for project The time and budget for this project is relied on specified objectives and investment cost. Additionally, the total estimated budget for this project is $ 300,000 to obtain estimated return on investment of $552,000 during 90 days. The below table demonstrates budget and time to accomplish whole project together with considering each factor of digital marketing communication tools (Parente, et al., 2014). Table 1: Timelines and Budget for digital communication project Digital Communication Platforms Estimated Time Period (in days) Estimated Budget (in $) Social Media Platforms Facebook 7 50000 LinkedIn Groups 5 90000 Twitter, 7 11500 Tumbler, 5 13000 Instagram, 7 170000 Flicker 6 70000 Blogs 7 3000 YouTube 7 11000 Customer services Zendesk 5 9000 Voice call 3 10000 Live Chat 9 11000 Web Analytics 5 29000 SEO 7 70000 Programmatic Marketing 5 3000 Video Hosting 5 1500 Conclusion As per the above conclusion, it can be concluded that the digital communication platforms are an effective tool for organization due to attract more customers in less time and cost. At the same time, digital communication tool is also supportive to makes a favorable relationship with potential consumers in long-term. It is also examined that there are some significant types of tools which are considered in the digital communication platforms such as social media, and programming marketing. Others are search engine optimization, video hosting, web analytics, email marketing, and customer services. Finally, it can be summarized that company content has also significant for making strong relationship with the customers in long-term. Additionally, it can also be said that company content can be supportive to make an emotional connection with the consumer for long-period, which could be essential for enhancing the market share of the company in a significant manner. Recommendation Woolworths should utilize some significant strategies to significantly improve the digital communication. These are specifying the targeted audience, build the unique brand image, and enhance marketing channels. Further, these factors are discussed below: The company should identify or segment the audience to effective digital communication. Further, it can be said that an organization should classify their audience on behalf of a demographic factor because it could be essential for wonderful digital communication. Moreover, Age, Race, Sex, Traditional experience, Education, and Employment description are considered in the demographic factor. The company can also improve the digital communication by building a unique brand image and trust among the consumers regarding company brand. At the same time, the company can develop trust in the marketplace by offering transparency regarding product and services (Chaffey, et al., 2013). The company has needed to implement the multiple marketing strategy or channel to improve the digital communication in long-term. Additionally, application of email marketing and mobile is the cheapest and easiest sources to directly communicate with targeted customers. At the same time, it could also be supportive to improve the digital communication in a significant manner (Keegan, et al., 2015). References Ab Hamid, N. R., Akhir, R. M., and Cheng, A. Y. (2013) Social media: an emerging dimension of marketing communication,Journal of management and marketing research,12, P. 1. Armstrong, G., Kotler, P., Harker, M., and Brennan, R. (2015)Marketing: an introduction. USA: Pearson Education. Blakeman, R. (2014)Integrated marketing communication: creative strategy from idea to implementation. USA: Rowman and Littlefield. Chaffey, D., Smith, P. R., and Smith, P. R. (2013)eMarketing eXcellence: Planning and optimizing your digital marketing. UK: Routledge. Grunig, J. E. (Ed.). (2013)Excellence in public relations and communication management. UK: Routledge. Holliman, G., and Rowley, J. (2014) Business to business digital content marketing: marketers perceptions of best practice,Journal of research in interactive marketing,8(4), pp. 269-293. Jrvinen, J., and Karjaluoto, H. (2015) The use of Web analytics for digital marketing performance measurement,Industrial Marketing Management,50, pp. 117-127. Karjaluoto, H., Mustonen, N., and Ulkuniemi, P. (2015) The role of digital channels in industrial marketing communications,Journal of Business and Industrial Marketing,30(6), pp. 703-710. Keegan, W. J., and Green, M. C. (2015)Global marketing. Upper Saddle River, NJ: Pearson. Killian, G., and McManus, K. (2015) A marketing communications approach for the digital era: Managerial guidelines for social media integration,Business Horizons,58(5), pp. 539-549. Parente, D., and Strausbaugh-Hutchinson, K. (2014)Advertising campaign strategy: A guide to marketing communication plans. USA: Cengage Learning. Parente, D., and Strausbaugh-Hutchinson, K. (2014)Advertising campaign strategy: A guide to marketing communication plans. USA: Cengage Learning. Ryan, D. (2016)Understanding digital marketing: marketing strategies for engaging the digital generation. USA: Kogan Page Publishers. Stone, M. D., and Woodcock, N. D. (2014) Interactive, direct and digital marketing: A future that depends on better use of business intelligence,Journal of Research in Interactive Marketing,8(1), pp. 4-17. Tiago, M. T. P. M. B., and Verssimo, J. M. C. (2014) Digital marketing and social media: Why bother,Business Horizons,57(6), pp. 703-708. Woolworths Group. (2017) about us. [Online]. available at: https://www.woolworthsgroup.com.au/page/about-us/our-brands/supermarkets/Woolworths (Accessed: 26 August 2017).

How to Write an Introduction for an Essay

Tips on Writing an Essay Introduction An introduction of your essay is the first thing that your readers see, so it has a big impact on the success of your entire essay. This is a reason why successful writers pay special attention to the introduction, and spend enough time and effort, writing creative and catchy hooks.What an essay hook is? It’s a first sentence of your text. It may be an interesting fact, or a quote from a well-known source. You can also tell a joke, which is a great way to get readers’ attention, and make them want to read further. However, your hook depends on a topic of the essay, and on its style. Then you have to provide readers with necessary information that helps them understand the background of your essay. Make sure that you introduced all specific features of your topic, but don’t make the introduction too long. Here you must also introduce your thesis statement, and explain how it answers the question, or how it solves the problem of your topic.As we mentioned above, yo u have to clarify the context of your work, in other words, readers must understand your thesis, as well as how your statement is related to the topic, and why it’s provable. You may write some facts that are not included in the body of your essay, in case they illustrate your thesis.OutlineActually, there are many writing approaches for introductions. Many writers even write this first section only when the whole essay is finished, because then you will perfectly understand the structure of your essay, and what arguments are most important, so you could write the introduction based on it. It’s a good method, and you can try it, but it’s not necessarily to write the whole essay. You can just draw up an outline, which is a useful thing by itself. This blueprint will help you understand what is worth mentioning at the beginning, and what isn’t really important.Thesis StatementDon’t forget that your thesis statement is the essence of the entire essay. This is your point, and it must be clear, unique, and persuasive. Your statement must motivate readers to read more, no matter do they agree with you or not. Once you introduced your thesis statement, you have to make a transition to the body part, because the thesis statement is often the last sentence of your introduction. You can follow such an approach or not, but make sure that first sentences of the essay body are logically related to the last words of the introduction. However, going straight from your thesis statement to the first argument will make your thesis look stronger, and you won’t losereaders’ attention.Your thesis statement not only summarizes your claims, it determines the way how you present information. It is called an â€Å"angle†, and good essays always have an expressed writing â€Å"angle†. To make your essay good, we suggest you to write your thesis before you start writing the introduction. It will be the best guideline for it. Don’t forget that a thesis isn’t a fact. It’s your point, and readers must be able to discuss it. It must be a thought that needs to be proven with arguments and facts.Think About Your AudienceYou must be able to estimate your audience and take it into account during the entire writing process. Think which facts may be useful for your readers, and what they may not know about your topic. Your main goal is to make your readers get your message clearly, understanding all necessary details.

Sample Essay That Should Lyddie Sign the Petition

Sample Essay That Should Lyddie Sign the PetitionA sample essay that should Lyddie sign the petition should be written to the authorities in charge of the care of the children. The purpose of the document is to emphasize the importance of how good custody and visitation will be for the child during the case. The main purpose of the parents and their respective attorneys is to show how one parent is the primary caregiver and that it's a shared responsibility. These are just some of the main points that you should consider when writing a petition.The Lyddie sample essay that should Lyddie sign the petition should start with what the parents are willing to do. This needs to be balanced out with what the court can do if they take the court-ordered custody. The document should also include the visitation schedule.In the Lyddie sample essay that should Lyddie sign the petition, the parent who has primary custody must agree on how the time will be divided between them. The document needs to include everything so the reader knows what exactly the parent is agreeing to. You want to make sure that the document will be read by the judge or the court system.If the parents can't come to an agreement about the visitation schedule, the document needs to be rewritten to reflect the idea that the parent with primary custody should agree to a schedule. This is one of the best ways to begin to get things on track. There should be no doubts that the other parent won't be able to abide by the arrangement and the issue needs to be addressed.It is important to remember that the parents need to communicate with each other and the children as much as possible during a custody case. If the parents aren't willing to work with the court system, the parents may want to consider divorce. The proper parenting plan and the time that are needed for the children will all be in play. When the parents can't even communicate, the kids may not be able to concentrate.Children are the most important asset to a family, and educational development is vital. Teachers should be informed if the parents aren't able to agree on how many hours they are allowed to spend with the children. If the parents decide to file for divorce, then one parent may lose custody of the children.Lyddie sample essays can be found in most law libraries. You can use a service where the entire case can be downloaded from a computer to another device and printed out. Online services also provide support on how to write a petition, how to send the documents and how to submit the forms. If you want to have the most success at the court, getting support from a legal service is best.Writing a petition to win custody for your child can be one of the most stressful things that a parent could ever do. Keeping track of all the forms that are required for a custody battle can be quite a task. However, when working together with a lawyer, you will find that things get easier. A solid team of counsel will make things e asier for both parents.

Research Paper on Divorce

Research Paper on Divorce Divorce has become a major issue in our society, and many causes have been attributed to the incline in divorce rates. Divorce rates have spiked during the past few decades and no on really knows why, but several theories have been formed in an attempt to explain this recent phenomena. Feminist theory, Individualism, and dual income theories will be discussed and analyzed to determine if they apply to the recent rise in divorce rates in North America. These theories do not act alone, that is, a not one of the above theories can be labeled as a definite cause of divorce, but when all three are examined together, a formula for divorce can be seen. The rise in divorce can not be, and should not be, attributed to a single theory, but rather the rise in divorce rates can be linked to all three, and one can see that these theories act collectively, as opposed to individually to cause the dramatic spike in divorce rates. In recent years, Feminist theory has become pushed its way through traditional theory to become recognized. This theory directly applies divorce rates, as it taught women to stand up for their rights, and that they could do anything they wanted. This included activities that were previously occupied by men only. Feminist theory taught women that they did not need to depend on men for emotional support, financial support, or even to give them status in society, rather, feminist theory taught independence. Some forms of feminist theory has established that women do not need men to survive; a quote to back this up is one from Gloria Steinem, and she says â€Å" A woman needs a man like a fish needs a bicycle.† This backs up the idea that women do not need men to function, and this can be seen as a cause for a higher divorce rate. Some feminist theories are seen as extreme and Eva Figes displays the radical feminist theory when she says, â€Å"Either one goes on gradually liberat ing the divorce laws, until marriage stands exposed as a hollow sham in which no one would wish to engage, or one takes a short cut and abolishes marriage altogether.† (Figes, pg. 121, patriarchal attitudes, 1972, Feminism Opposing Viewpoints, 1986) Since feminism has shown women that they no longer need to rely on men for support, some of them have begun to remove men from their lives. This, in turn can be correlated with the spike in divorce rates since the beginning of the feminist movement. The end of the institution of marriage is a necessary condition for the liberation of women. Therefore it is important for us to encourage women to leave their husbands -Declaration of Feminism. This idea, again, shows the way that feminist theory has attributed to the divorce rates. This idea is essentially telling women that they must divorce their husbands in order to liberate women. This idea directly tells women to divorce their husbands in order to be liberated, and to aid in the liberation in all women. This is a main reason that Feminist theory has aided in the rise of divorce rates since the start of the feminist movement. A second theory on the rise of divorce rates is the theory of individualism. William J. Goode says that â€Å"In our time people have been reducing their personal investments in the collectivity of the family.† (Goode, pg. 9, World Changes in Divorce Patterns, 1993) This statement accurately portrays the idea of individualism as it is saying that people of the past few decades have stopped emphasizing the collectivity of society, and on a smaller scale family, and have begun to focus on personal gain and investment. Individualism is a mainly North American viewpoint that involves placing emphasis on the individual, rather than focusing on the group. Individualism looks at the â€Å"I† instead of the â€Å"We†, and this can be translated into a cause of the recent divorce rates seen in North America. With individualism, people stop staying together for the kids; if a person from an individualistic society feels unhappy, or just simply wants out, they get out. Alon g with individualism has come a need for personal happiness. Goode believes this may be a reason for the rise in divorce rates and says, â€Å"One might also suggest that the culprit has been the incorrigible romanticism of this population, cherishing the dream of romantic life in marriage, believing in the individual’s right to pursue happiness, so that the grubby reality of daily married life seems to many a personal defeat.† (Goode, pg. 180-181, World Changes in Divorce Patterns, 1993) This shift from cultural values to individual values has put major pressure and stress on existing ideas about what marriage is about. It is this stress that leads to many splits; therefore one can presume that individualism correlates with divorce. A third theory about the rise in divorce rates is a theory brought on by feminist and individualist theory. This is the idea that more families are converting to a dual-income household; that is; both partners in marriage are working and pursuing separate careers. Some people believe that some of these careers move away from each other and can pull two partners apart so each individual can pursue his or her career. Most dual-income families spend less time together than single income families; therefor these families have less time to grow to love each other and more time to grow apart. This theory can also be linked to divorce rates in the sense that if you are focused on making a career work, then it becomes more difficult to provide the focus it takes to make a marriage work. People are just giving up on marriage because it has become less important to them than economical status. The need for dual income families has, indeed, shifted mentalities to economics, rather than marriage or love, and this can impact on existing marriages. When it became almost necessary for both partners to have careers, a strain was put on marriages, and this strain has aided in the spike of divorce rates. The focus is no longer on traditional male/breadwinner, female/homemaker roles, and this has been hard to adapt to for many people. Some people can not adapt, or could not adapt quickly enough to this change, so the force of separate careers pulled couples apart, often times ending marriages in divorce. A branch of the dual income effect is role conflict. Role conflict exists when there is scarce time to be divided between work and family. Gary L. Cooper and Suzan Lewis say â€Å"When people feel torn between the needs of their children and the demands of work, the subsequent conflict can be very distressing.† (Cooper, Lewis, pg. 78, Managing The New Work Force, 1994) This distress can, and often does lead to separation, or, in some cases, Divorce. Cooper and Lewis go on to say â€Å" Problems may arise if partners lack the time and energy to provide the practical or emotional support associated with having a homemaker wife.† (Cooper, Lewis, pg. 120, Managing The New Work Force, 1994) this is essentially saying that with the incorporation of new family ideas comes a change from traditional roles, that, in turn, may produce a lack of actions or support that has grown to be the norm in society. This can cause many problems as dual income situations may remove comfort areas of a relationship and, by doing this, a more stressful situation is created, which may eventually lead to divorce. Each of these theories can provide valuable insight on the rise of divorce rates over the past sixty years, but not one can be considered a cause, and one can not be labeled as more important than the other can. Feminist theory brings up a good point in the sense that it discusses the liberation of women and the new ideas and rights of women today. The points listed above are solid arguments to support the fact that divorce rates do correlate with the feminist movement. The same can be said for dual income families. One can see that there is a correlation with the movement from traditional families and an increase in divorce rates. Again, the same can be said for individualism. With society moving from collectivism into individualism, the sense of family solidarity can be lost. This is why all three theories are applicable to the rise of divorce rates, and these rates will continue to rise as societal value changes.