Marketing Degree Essay Example | Topics and Well Written Essays - 5250 words

Marketing Degree - Essay Example Marketing revolves around the entire business. The marketing penetrates in all areas of the business. All the business activities from purchases t till display all revolves around marketing. Marketing as a philosophy revolves around customer satisfaction and it do not focus on earning the profits. It can be done for social welfare. It can be done for customer orientation. The philosophy is to meet and satisfy the desires of the customers. However the marketing as a set of business activities is totally different concept. It basic aim is to earn profit. Though the marketing manager in any enterprise focus on customer's needs and desires but their aim is to earn profit and they were not doing marketing for social or charitable purpose. So marketing is also a philosophy to satisfy the customer's desires simultaneously it is a set of business activities to earn profit. And in this way both these terms are related to each other. In this ever changing and fast moving business world, the socially conscious customers are now become a challenge for the business enterprenurers. The social awareness of the consumer brings many opportunities and threats for the enterprises. ... They have to look for the brands which are on top, commodities which are in fashion and which gives them a nice and trendy look. No matter the consumer is buying clothes or accessories or house hold items. Except groceries and necessities the consumer is going trend conscious. This brings lots of new opportunities for the entrepreneurs. Now they focus more on producing trendy and in fashion products for the consumers. For this they have to work aggressively on their markets strategies. Further more the managers has to work hard to market their products as now the consumer focus on every little detail the company is offering in its product. The consumer looks at the design, availability, price, trends of the products. However it opens the doors for service industry as many people are offering their service to literate people about the trends in the market. This business is boosting up rapidly. In short, the socially conscious consumers is aware of his social values and now focus more on it while purchasing any product which brings many opportunities and threats for many businesses. 3. What are the differences between organizational buying behaviour and consumer buying behaviour (Jobber & Fahy, Ch. 3, P. 76, Study question 1) The consumer buying behavior is relatively a narrow terms. It describes the buying behavior of any consumer. In buying any product or service, the consumer prefers his need and choice. The quantity is small and can be purchased from any shop. However organization buying behavior is broader term. It focuses upon the need of the organization. It evolves a deep and thorough analysis of the product or service needs to be purchased. Organization purchases include high complex