Business and enterprise coursework Essay Example | Topics and Well Written Essays - 2000 words

Business and enterprise coursework - Essay Example 45-50). In fact, cross-cultural management seeks to inform business mangers about cultural diversity and its effects on the business (Bhattacharyya 2010, pp. 92-95). Cultural differences influence interpersonal interactions, business management, and intergroup interactions (Tagreed 2012, pp. 105-109). Notably, in the global market environment, managers encounter different cultures and hence the need to understand the differences in these cultures and their effects on management. More so, when two or more companies merge, there must be different cultures in application and hence the need to adopt the best characteristics of the existing cultures (Ghosn 2013, pp. 1). In merging the different cultures, managers must make sure that they do not destroy the best cultural values. In addition, to implement a business strategy in a foreign country, one must consider all the cultural characteristics of the targeted society (Kozenkow 2013, pp. 1). Worth noting is that to increase the cultural k nowledge of an individual or an organization is very challenging. In this context, cross- cultural management addresses various cultural challenges in the global market thus making cross-cultural operations work much more successfully. Indeed, an understanding of the cultural factors that affect a business is very fundamental for any manager. As such, the issue of cross-cultural management is very fundamental in the modern business environment. This paper addresses the main cultural challenges facing the managers of British Multinational; Enterprises in the early 21st century and discusses the main management skills that are required for Cross-cultural Management to be effective. In doing this, the paper will refer to relevant academic literature and draw appropriate examples to support my analysis. Growth in information technologies, advanced communication, globalization (Dong & Liu 2010, pp. 223-228), deregulation, and privatization have led to increased growth in cross-border bus iness in the modern times. As the modern businesses become more global, people with different cultures have learnt to the need of working together by respecting cultural diversity. However, the growth in cross-border business attract cultural challenges which hider the success of such business (Tagreed 2012, pp. 105-109). As a result, managers adopt cross-cultural management strategies to enhance effectiveness in cross-cultural interactions. Nevertheless, managers of British Multinational; Enterprises in the early 21st century face numerous cultural challenges in the business world. One of the challenges that managers face is the difference in response to organizational practices, such as attitude and behaviors between different cultures. For example, people from individualistic and collectivistic national cultures respond differently to organizational practices where collectivistic cultures worked better in a group as individualistic cultures performed better in a specific manager (Johann 2008, pp. 10). The differences in response to organizational practices pose a great challenge to managers of British Multinational; Enterprises in the early 21st century since they may fail to offer harmonized performance in case of a merger. Another challenge relates to the cultural differences that a foreign manager or a company may face in a foreign nation that has a different culture. This inhibits the management since the employees and the managers adopt distinct